Welcome to 9Purple. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website (9purple.com), place an order, interact with our services, or use our conversational shopping assistance features.

We process personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.

1. Personal Information We Collect

We collect personal information on a lawful, fair, and necessary basis. The types of information we may collect include:

• Order & Transaction Data: Full name, billing address, shipping address, email address, phone number, order details, and payment-related information processed securely through third-party payment providers such as Stripe or PayPal.
• Account Data: Username, email address, encrypted password, saved addresses, and account preferences if you create an account on our website.
• Usage Data: Device information, browser type, IP address, pages viewed, referral source, approximate location, session activity, clicks, scrolling behavior, and other website interaction data.
• Communication Data: Messages, inquiries, customer support requests, email correspondence, and information you choose to provide when contacting us.
• Conversational Assistance Data: If you interact with our AI shopping assistant or Microsoft Brand Agent, we may process your conversation messages, product questions, engagement activity, and related interaction data to provide shopping assistance and improve the customer experience.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process, confirm, and fulfill your orders.
• To arrange shipping, delivery, and logistics through our fulfillment and shipping partners.
• To provide customer support and respond to your inquiries.
• To manage returns, replacements, shipping damage claims, and after-sales support.
• To send order confirmations, shipping updates, and service-related messages.
• To send marketing or promotional communications only where permitted by law or with your consent.
• To improve our website, product pages, checkout flow, customer experience, and website performance.
• To detect, prevent, and respond to fraud, abuse, security risks, and unauthorized activity.
• To comply with legal, tax, accounting, and regulatory obligations.

3. Microsoft Clarity and Brand Agents

We use Microsoft Clarity to understand how visitors interact with our website and to improve website usability, performance, and customer experience. Microsoft Clarity may collect usage data such as page views, clicks, scroll behavior, session activity, device information, browser information, and approximate location derived from IP address.

We may also use Microsoft Brand Agents to provide conversational shopping assistance on our website. When you interact with the Brand Agent, your messages, product questions, engagement information, technical identifiers, and related interaction data may be processed by 9Purple and Microsoft to provide customer assistance, answer product-related questions, improve shopping experiences, support analytics, maintain service quality, and enhance the functionality of the Brand Agent.

Please do not submit sensitive personal information, payment card numbers, passwords, government identification numbers, health information, or other highly sensitive data through the Brand Agent or chat features.

Microsoft may process data in accordance with its own privacy practices. For more information, please refer to the Microsoft Privacy Statement.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to operate the website, remember preferences, improve performance, measure traffic, understand visitor behavior, support advertising or marketing measurement, and provide shopping assistance.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, checkout experience, analytics accuracy, or the availability of some features.

5. Third-Party Service Providers

We may share necessary information with trusted third-party service providers who help us operate our business and provide our services. These may include:

• Payment processors: To securely process payments and prevent fraud.
• Shipping and logistics partners: To deliver orders and provide tracking updates.
• Website hosting and security providers: To operate, protect, and maintain our website.
• Analytics and experience tools: Such as Microsoft Clarity and related services, to understand website usage and improve customer experience.
• Email and communication tools: To send order updates, service messages, and customer support replies.

These service providers are authorized to process personal information only as necessary to provide services to us or as otherwise permitted by applicable law.

6. International Data Transfers

As an international e-commerce brand, your personal information may be processed in countries or regions outside your country of residence, including Hong Kong, the United States, the European Economic Area, or other locations where our service providers operate.

Where required, we take appropriate measures to protect your personal information in accordance with applicable data protection laws.

7. Data Security and Storage

We implement reasonable technical and organizational measures to protect your data, including:

• Use of HTTPS encryption for website traffic.
• Secure payment processing through PCI-compliant third-party payment providers.
• Limited access to personal information based on business necessity.
• Fraud prevention, website security, and monitoring measures.

We do not store raw payment card data on our website. We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Data Rights

Depending on your location and applicable law, you may have the right to access, correct, update, delete, restrict, or object to the processing of your personal information. You may also have the right to withdraw consent where processing is based on consent.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.

9. Marketing Communications

If you subscribe to our newsletter or agree to receive promotional communications, we may send you updates about new products, collections, offers, or brand content. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at [email protected].

10. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information.

11. 9Purple Insight & Birth Information

9Purple Insight is a digital Four Pillars / BaZi profile and reading service. To calculate and deliver a profile or paid reading, we may process information you provide such as your date of birth, time of birth (or an indication that it is unknown), birth city or place, country or region, resolved time zone and location coordinates used for time calculation, the male/female classification selected for traditional BaZi rules, and your email address when you purchase or request delivery.

We use this information to calculate the Four Pillars chart, generate the free profile, create a Focused Reading or Complete Insight Dossier, process the related order, deliver a private access link, support re-access to a purchased report, respond to support requests, prevent abuse, and maintain necessary transaction and service records.

Birth information submitted for 9Purple Insight is not used to provide medical, legal, financial, or scientifically predictive advice. The service is presented for personal reflection and cultural exploration.

To operate 9Purple Insight, necessary data may be processed by service providers that support our website hosting, cloud computation, payment processing, email delivery, security, and analytics. We limit sharing to what is reasonably necessary for those services and handle international transfers as described elsewhere in this policy.

Purchased reports and the birth inputs associated with them may be retained with the relevant order so that we can deliver the service, allow private re-access, resolve support issues, and meet legal, tax, accounting, security, and record-keeping obligations. We do not promise a fixed retention period where different legal or operational requirements apply.

Any optional request to receive future 9Purple Insight feature, product, or mobile-app updates is separate from your purchase. Buying a reading does not by itself subscribe you to marketing communications. Where you choose to opt in, you can withdraw that consent later.

If you wish to request access to, correction of, or deletion of personal information associated with 9Purple Insight, contact [email protected]. Some information may need to be retained where required for legal, fraud-prevention, accounting, transaction, or dispute-resolution purposes.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers, legal requirements, or data practices. The latest version will always be posted on this page with the updated date.

13. Contact Us

If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact 9Purple at: